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Our Story

Not very longtime ago, we discovered three things that led to this intense urgency for creating Lushful.

1) Human health is a reflection of the soil health we grow our foods on
2) Climate change can be reversed by improving the very soil health
3) Natural farming- takes care of both the points!

The soil throbbing with life is not willed into existence magically. It has carefully evolved for millions of years and arrived at a configuration just about right for nature to thrive.

A gazellion bacteria and fungi form a symbiotic relationship with plants nourishing and protecting them.

And that very soil microbiome is also what reappears as the gut biome in our bodies. The healthier the soil, the healthier shall the fruits be and that much nourished be our bodies.

The family of pesticides and herbicides disrupt the delicate balance of the soil life making the soil vulnerable and further dependent on even more chemicals like a vicious cycle. Hence, feeding the soil with fertilizers to recover the lost nutrition is like solving a problem we only half understand.

Let us zoom in further to atomic levels. The picture is scarier. The chemicals not only poison the soil but rob the soil off its carbon sequestration powers!

The Solution

It is as old as time itself. Natural farming - what grows in the farm, feeds the farm.

It involves no chemicals and evolves as a self sustaining beautiful balance of all forms of life that support each other including weeds! Just the way trees thrive in the forest.

Living soil is what binds it all together. 

How will Lushful solve the problem

Lushful aims at building the ecosystem necessary for aggressive switch to natural farming. We partner with champion farmers already practicing natural farming on one end, create a necessary market for them on the other. Eventually influence more to join on both the ends.

Sure. It demands a lot of time and even more energy. But we lay our hearts on line for this dream.

The dream of living soils, natural foods and clean climate.

The dream of a Lushful Earth.

Our farmers haven't given up on that. We have not. Neither should you!

Our Team

  • Neelabh Singh

    May all the eccentric flavors you see or do not see in him, be attributed to his alma mater - BITS Pilani and IIMB.

    With an impeccable love for analytics, he can effortlessly sit with a mountain of data and tell you prophetic details over and above.

    He has been a banker in the past and owned significant roles later ranging from operations to product to marketing. 

    Climate change and healthy food is something he truly cares about and thus was conceived the idea of Lushful.

    His take on Life- Look close enough and it's all about numbers, patterns, and some psychology in between.

  • Anjan Prasad

    With an interesting mix of Engineering from BPUT Orissa, and MBA from IIFT Delhi, he has had an illustrious career over 14 years.

    He has managed $120M of marketing budget growing international brands like Google, Sony, KFC, PizzaHut, Dabur, Urban Kisaan, and others.

    He also runs a profitable startup in IT & Marketing services with offices in India and USA.

    He injects life and brilliance into the seemingly mundane through the artful blend of satire and poetry.

    His take on life - Life is like riding a bicycle. To keep your balance, you must keep moving.