Not very longtime ago, we discovered three things that led to this intense urgency for creating Lushful.
1) Human health is a reflection of the soil health we grow our foods on
2) Climate change can be reversed by improving the very soil health
3) Natural farming- takes care of both the points!
The soil throbbing with life is not willed into existence magically. It has carefully evolved for millions of years and arrived at a configuration just about right for nature to thrive.
A gazellion bacteria and fungi form a symbiotic relationship with plants nourishing and protecting them.
And that very soil microbiome is also what reappears as the gut biome in our bodies. The healthier the soil, the healthier shall the fruits be and that much nourished be our bodies.
The family of pesticides and herbicides disrupt the delicate balance of the soil life making the soil vulnerable and further dependent on even more chemicals like a vicious cycle. Hence, feeding the soil with fertilizers to recover the lost nutrition is like solving a problem we only half understand.
Let us zoom in further to atomic levels. The picture is scarier. The chemicals not only poison the soil but rob the soil off its carbon sequestration powers!